Apple just reported on another quarter, in fact it’s their 4th quarter of 2013. The key take aways are that iPhone sales have been strong. Analysts expected sales of the

apple stock price oct 28 2013new iPhone to be less than the 33.8 million iPhones Apple sold this quarter. On top of that, Apple sold 14 million iPads, the same amount as last year and we think that with the availability of the iPad Air and new minis, Apple will have a great 2014 Q1.

Profits were down slightly as the margins dropped from 40% last 2012 Q4 compared to this year’s 37%, but on the whole, Apple is looking strong. Expectations have been growing since August and Apple’s stock has rallied from $470 to over $530.

Is the trend going to keep going up back to where Apple was at $700 a share or is it going to go back down to the $400s? Only time will tell, but there is no doubt, as we saw at the iPad event, that Apple has a lot of new products launching. We will just have to see if customers want them.

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