Apple has again shown support for December 1st, World AIDS Day. They have even changed the color of Apple logo at some of their flagship stores. Apple is famous for supporting the project. Steve Jobs worked with Bono to get Apple products behind the cause and available to the masses.
Every day, 900 babies are born with HIV. (RED) works with companies like Apple to fight for an AIDS‑free generation by creating (PRODUCT)RED merchandise. A percentage of gross profits from the sale of those products goes to the Global Fund to help fund AIDS programmes in Africa. Since its introduction, (PRODUCT)RED has generated more than $215 million for the Global Fund — more than $65 million from Apple alone. You can help make an impact by purchasing a (PRODUCT)RED iPod or (PRODUCT)RED accessories for iPhone and iPad.
Recently, Jony Ive worked with Marc Newson on different products not only from Apple but other manufactures to be auctioned off at a one of a kind event. Hoping to raise as much as possible for the (PRODUCT)RED cause.